If you have an audio-only podcast, you are missing out on millions of potential listeners. YouTube is the second largest search engine globally, and podcast listening on the platform is skyrocketing. Knowing how to promote a podcast on youtube is critical to your show's growth.
What is an Audiogram?
An audiogram is simply a video file designed to share spoken audio. Typically, it features static podcast cover art, perhaps a generic visualization, and your podcast audio. Since YouTube does not accept RSS feeds or MP3 uploads, audiograms are the solution.
The Easiest Way to Upload Podcasts to YouTube
You don't need a video editor to do this. You can automate the entire process using our podcast to video converter.
- Export your finalized podcast episode as an MP3 or WAV.
- Ensure your podcast cover art is embedded in the audio file tags.
- Use our tool to instantly convert the audio file into an MP4 video.
The resulting video will feature your cover art in a premium, beautifully shaded frame with dynamic background colors. It looks fantastic natively on YouTube and is highly engaging for listeners.
Optimization Strategy
Once you upload your audiogram, make sure your video title matches the topic discussed. Use the YouTube description to link back to your Apple Podcasts and Spotify links. Google indexes YouTube videos heavily, meaning your podcast episodes will now show up in standard Google searches too!